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KERRY JINLING HUATING

Project - Hospitality

2025 - SHANGHAI

Centuries ago, knots were used to record history. Many meanings are tied to knots in Chinese culture: the

maintenance of one’s emotions; preservation of memories, even a symbol of inheritance.

Emulating the knot’s primitive function, “marks” of classicism and elegance are sharpened by an otherwise subdued direction. Tracking Chinese culture, from evolution to elevation, design became voyage. Threading a sense of enduring value, we underlined our client’s brand ethos, faithful and loyal: wed to country and culture.

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