KERRY JINLING HUATING

Project - Hospitality

2025 - SHANGHAI

Centuries ago, people employed knots to record history. In Chinese culture, knots represent "the maintenance of emotions", "the preservation of memories", and even serve as a "symbol of inheritance". We embarked on a journey starting from the ancient concept of "tying knots on ropes to record events", assuming the role of explorers to trace the cultural roots and comprehend the evolution and elevation of culture across generations. Just as the knot implies, it is not merely a symbol of history but also a link of inheritance. The rich connotations carried by knots in Chinese culture are significant.

We express our respect for and elevation of Kerry's brand DNA through the symbol of "knot", aiming to endow the brand with lasting classicism and elegance by leveraging the power originating from the depths of culture. Through design, we extract the essence of the "knot", establishing a connection between Kerry's aesthetics and culture, leaving an indelible mark. The overlooked historical objects, through our unique "heart - knot" approach, convey emotions via "knots" and are endowed with a timeless design perspective, being re - presented in modern life with a new sense of purity.